Step 01
Assess
We review your commercial model, your data, and the processes your teams use to make and apply pricing decisions.
The Power of Price
We help you decide what to charge and how to package it, then build that into every deal.
Pricing and monetization consulting for B2B technology companies.
Client
“Blue Rocket provided an expert and objective view to help Salesforce make informed, strategic pricing decisions that benefited not only us, but ultimately our customers as well.”
Founded in 2011 by Jason Kap, previously General Manager of the Worldwide Licensing and Pricing Group at Microsoft.
We look at pricing as one system, from the inputs behind a price to how it is set, packaged, discounted, quoted, and contracted. We call it the pricing universe.
What we do
Pricing, packaging, and discount management
We help B2B technology companies decide what to charge, how to package it, and how much room sales has to discount. We build the rules, approvals, and systems that carry those decisions into every deal.
AI
The systems we build for you
We design and implement AI systems for your team, adapted to your commercial model, data, and policies. An implementation can support pricing analysis, package comparison, discount evaluation, or access to approved commercial guidance, and we define what the system may do and which decisions require approval.
We build your in-house knowledge base from your company’s own data, and your team operates the system and maintains the knowledge base after handoff. We use the same systems in our own consulting work.
- 01Your data and business information
- 02Your in-house knowledge base
- 03The system your team works in
- 04Your team maintains it
Who does the work
Senior partners
Pricing decisions depend on judgment about customers, value, and risk. The partners who exercise that judgment conduct the analysis, develop the recommendations, and design and implement the systems. You work with them directly.
Engagements
How an engagement runs
Step 02
Recommend
We develop the monetization, pricing, packaging, and discounting recommendations and identify the decisions you need to make.
Step 03
Design
We translate approved decisions into rules, responsibilities, and processes, and design the knowledge base and system where implementation is in scope.
Step 04
Operationalize
We put the approved decisions into practice: products and price lists your teams can transact, discount management, and pricing systems and sales enablement, with the agreed system and knowledge base where implementation is in scope.
An engagement can address a specific pricing question, a broader commercial redesign, or strategy through implementation. Where implementation is included, your team operates the system after handoff.
Group
Our companies
Blue Rocket Inc is also the holding company for Gemini, Oxley, and Zipwire, ventures founded by members of its management team.