About Blue Rocket

We are experienced strategists, startup founders, Fortune 500 executives, engineers, organization specialists
and innovators focused on helping our clients succeed.

About Our Founder

Jason Kap is the CEO and Founder of Blue Rocket Incorporated.

He created Blue Rocket as an alternative to the traditional leverage-based consulting model and  serves as the Price Setting practice lead.

Prior to founding Blue Rocket, Jason was the General Manager of Microsoft’s Worldwide Licensing & Pricing Group (annual revenue $37B). Previously he led the OEM licensing and pricing organization at Microsoft (annual revenue of $10B). He left Microsoft to be a Sloan Fellow and Visiting Scholar at the Massachusetts Institute of Technology.

Our Team of Rocketeers

We understand firsthand the unique challenges, opportunities, and responsibilities associated with leading, sustaining and transforming companies, products and services.


Blue Rocket Client Operators each have 20 years of executive, engineering, sales, and technical experience at startups, privately held businesses and fortune 500 companies.


Blue Rocket employees possess a commitment to excellence combined with respect and appreciation for our clients, families, communities and colleagues.


Rocketeers embody and practice our core company values: integrity, candor, compassion, knowledge and customer focus.