What we do / Turnarounds

Boards and investors in B2B technology companies bring Blue Rocket in when a company needs to change direction, often after earlier efforts have not worked.

Interim leadership

Our partners serve as advisors to boards and leadership teams and, when needed, take on interim executive roles, including head of product, head of engineering, and head of sales. Depending on what the company needs, we work alongside its leaders or take direct responsibility for the business or a particular function.

A turnaround starts with a diagnosis of what has broken down across product, engineering, sales, and operations. From there, we work with the company to make the operating changes it needs and rebuild its pricing and commercial model where that is part of the problem.

Case studies

Interim head of engineering

What the company needed
A private equity-owned technology company needed to reset its product and engineering strategy, resize an engineering organization of more than 600 hardware and software engineers, and integrate the engineering teams of an international company it had acquired, spread across several offices.
What the partner did
As interim head of engineering, the partner reset the product and engineering strategy, reorganized and downsized the engineering organization, integrated the acquired company’s engineering teams, and rebuilt the engineering leadership team.
What was handed back
A restructured engineering organization with a rebuilt leadership team and a permanent SVP of Engineering, whom the partner helped recruit, hire and onboard.

Interim heads of product and engineering

What the company needed
A venture-backed technology company had been unprofitable for four straight years, and engineering had not delivered a platform release in more than 12 months.
What the partners did
Two Blue Rocket partners stepped in as interim leaders and transformed engineering, product management and implementation services.
What was handed back
Engineering and product teams that delivered platform and version releases to a roadmap, with twice as many features at 30% lower cost. The company became profitable for the first time and was later acquired at ten times the value of offers it had received before the engagement.

Interim head of pricing and pricing team

What the company needed
A global supply-chain software company was several years into a move from perpetual licenses to the cloud, with SaaS-native products as its longer-term goal. With an acquisition ahead, it needed to identify what stood in the way of a SaaS business model and show where its offerings were headed.
What the partners did
Blue Rocket partners served as the company’s interim head of pricing and pricing team. They identified the pain points slowing the SaaS migration, worked with product management to draft standardized packages for several key product lines, and worked with finance to standardize pricing and discounting across the global portfolio.
What was handed back
Pricing and packaging frameworks, forecasts and roadmaps that the company presented in its acquisition, raising its acquisition value by about 40%. Discounting changes applied in the short term also raised revenue and profit.