Who we serve
We work with B2B technology companies and with the investors who back them.
01 · Enterprise
Enterprise technology companies
Enterprise companies often carry complex product portfolios, several price books, and discount practices that vary across teams, with commercial knowledge spread across teams and sources.
The decisions in play are how the portfolio is packaged, how discount authority is set and applied, and which commercial policy governs a given deal.
The engagement leaves your teams with decisions they can apply consistently. Where implementation is included, it also leaves a knowledge base and system that bring the applicable rules and approved guidance into the work.
02 · Growth-stage
Growth-stage B2B software companies
As a software business grows, its pricing metric, package structure, and discount practice need to keep pace, and someone needs to be responsible for maintaining the commercial model.
The decisions in play are the pricing metric, the packages and the upgrade paths between them, the discount rules, and who owns the model.
An engagement can address strategy alone. With implementation, your team can compare packages, evaluate discount requests, and find the guidance that applies, using a system built on your own company data.
03 · Investors
Private equity and venture capital
For investors, we assess and improve the commercial performance of portfolio companies.
Identifying an opportunity, designing a change, and implementing it are distinct pieces of work, and an engagement can cover one, two, or all three. Where implementation is included, the company-specific knowledge base and working system stay with the portfolio company's team after the engagement.
