Resources
Run The Numbers: The Evolution of Software Pricing and Packaging
September 10, 2024PricingJason sits down for round two with CJ Gustafson on the Run the Numbers podcast to discuss the evolution of software pricing and packaging. After requests for another pricing episode, CJ and Jason take a deep dive into the evolution of...
Run The Numbers: CJ Gustafson Interviews Jason Kap
July 25, 2024PricingBlue Rocket’s CEO, Jason Kap, recently sat down with CJ Gustafson on the Run the Number podcast where he spoke of his experiences while at Microsoft as well as working with such SaaS heavy hitters such as Avaya, Google, Cisco,...
Blue Rocket’s ROI Calculator
July 15, 2024PricingWhat can Blue Rocket do for your company? Download Blue Rocket’s Pricing Calculator and see, in real time, the potential impact a Pricing Transformation project can have on your bottom line. Enter the variables for each of the...
Competitive Price Intelligence – Pros and Cons
September 15, 2023PricingIn the dynamic realm of business strategy, staying ahead of the competition is a primary objective for companies across industries. However, when it comes to pricing decisions, the focus on competitor price intelligence might not be as...
Get Significant and Immediate Impact from Discounting
May 11, 2022SalesEvaluating packaging and pricing is a surefire way to increase revenue but it will take some time to see the results. A faster, and oftentimes more powerful way to increase revenue is via a close examination of your company’s...
3 Key Attributes to Look for in Effective Pricing Consultants
May 4, 2022PricingIn October 2021, the Consumer Price Index (CPI) reported a 6.2% annual inflation rate in the US, the highest in more than three decades. And despite an improving pandemic picture, we’re not out of the woods yet — this volatility is...
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